Archive for July 2nd, 2010
Whether it is for brand continuity or cost savings, many businesses are handling their own social media updates – posting their own Tweets, managing Facebook and creating blog posts. Oftentimes this places the social media content of a business in the hands of inexperienced web writers. For the company CEO or Veep staring at the screen wondering where to begin, here is the answer to the timeless question: “what should I tweet about?”
Never start a blog post with “sorry it’s been a while since I blogged;” and never Tweet “what should I Tweet about?” We need to save our electrons.
When social media marketers talk with clients about Twitter, the client will likely say something along the lines of: “What do I have to Tweet about? We market real estate license training.” This is especially odd if the client doesn’t actually offer real estate license training.
A good rule of thumb is this… if your company, products or services are of interest to anyone, and if you search Twitter and find those “anyones” are some of Twitter‘s 100 million uses, then you have something to Tweet about.
For example:
1. Join the conversation. Just make sure to avoid clichés like “join the conversation”. Somebody is out there right now talking about real estate license training. Comment back to what is out there. Agree. Disagree. Re-Tweet things that are meaningful. Build on active discussions.
2. Tweet about what everyone is talking about. Discuss how oil companies do real estate license training (somewhere, at some time, past or present, that did/will make sense). Talk about BP’s safety and training records. Make sure to use a hash tag (#) so your Tweets can be found. Looking for the most popular topics? Try Trending Topics or TweetStats.
3. “What should I Tweet about?” How ’bout what no one else is Tweeting about. If you can be If you can be the first to break news the Re-Tweets are all yours. Got a scoop on an industry event? Hearing a big announcement at a conference? Have a truly innovative way to do something that your followers care about? Did you do something very funny, outrageous, edgy or useful? Break news on Twitter first, chances are it’s your best communication channel to spread the word fast.
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About the Author:
Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.
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