Archive for the ‘Business’ Category
I hate it when I get emails or see programs trying to sell something to businesses, especially the Internet Market crowd and they misinterpret the data. There are so many people out there trying to capitalize on the fact that Facebook get as much traffic as they do. Of course Facebook has a tremendous amount of traffic.
Do not delude yourself into thinking that Google will be replaced by Facebook.
Before you begin to take stock in all the hype about how Google is dying or dead and you must position yourself, so you will not see the death of Google… ask yourself a few questions:
How is that traffic counted, that you see in the stats they show?
How many of those people are actually searching for your business or the products and services that you offer?
How many of them are searching for anything other than their friends and family and photos?
The truth is, most of them are not searching for a single thing. People do not go to Facebook to find an eBook or to look for an iPod or to read reviews on the latest droid gadget. The fact is people go there to socialize and communicate with their friends and family. They go to share personal information. Then a certain percentage go to Facebook to play games, while a few people (as in a certain percentage) use it for business. Then there are those that refuse to click on any ads, because it is not a search tool.
Anyone who tells you Google or Bing or the principles behind a Search using a Search Engine is dead, really has no idea how those search engines really work. They have no idea how people who do the searches use them either. Mostly throughout this article, I am going to refer to Google more than other search Engines.
A couple of reasons why are Yahoo has yet to do anything new in the market and if I remember correctly, just before MSN Search became Bing, Yahoo was using the MSN search engine to run it’s own algorithms.
Although Bing, may be a player in the search engine game, they too are not the one that many marketers and advertisers talk about most when referring to search. They have been gaining more and more market share, which suggests that they will be a player for a long time to come. But my personal belief is they get a lot of their traffic via their other paid products.
The diehard Microsoft OS crowd and the new users that buy a PC for the first time and use the default settings, which are Internet Explorer and Bing Search. I believe that like Google and Bing will be around for quite a while as search engines.
Then there really are no other dominate search engines to compare.
So let’s look at a few other facts:
- First, we must recognize that social media really is growing and no going anywhere. To that end, these marketers are not mistaken. Today, YouTube (a Google property) is the #4 search engine. Yes, that supports the claim that perhaps social media is taking over and Search Engines may have met their match. YouTube may be a social networking site, but as mentioned, it is also a Google Owned property, it uses Google search algorithms and the reason YouTube is not the #1, #2 or #3 Search Engine is, because it is not designed to only be a search engine. Not everyone searching on the Internet is looking for videos when they go online to find something. In fact, some people do not even watch TV, so why search for more videos online. Plus, there are plenty of people that barely have a handle on how to even use Google search or Bing as it is. How many people do you know, that really know how to properly use any search engine? How many people do you know that even understand how to use Boolean search terms or even what that means?
- Second, Google loves video. Not only YouTube video, but other kinds of video too. This is one way that Google ranks and finds relevant material.
- Third, Google gains a tremendous amount of traffic through the free tools they have available. This will continue to drive the relevance and usefulness of how consumers view Google.
- Fourth, Google loves social media and even has one of it’s own, known as Google Buzz. But the true potential of this tool has yet to be completely known or understood by most users, as it has not yet been completely integrated into all of Googles other properties. There is also Google Friend Connect and integration with YouTube and the open source nature of Google’s API’s, as well as the integration with OpenID. So whatever you do, do not discount Google as a dominant player in the Social Media market just yet.
- Fifth, Google is a debt free company, with a ton of extra money in the bank. How many social media companies can say that? Facebook has yet to become profitable. Twitter is much the same, they are still in the Red. As each of the now existing big social media giants works to catch up financially with Google, Google will continue to build and perfect it’s Google Buzz.
It is clear that everyone should be using social media and that means learning to capitalize as much as you can on Facebook and Twitter today. But another question you may want to ask yourself is how much stock do you want to put into any one single social media website. Look at MySpace, at one time it was one of the biggest social media sites on the net. But today it has lost must of it’s luster.
The beauty of a Search Engine is, it is not dependent on the whims of the people (i.e. doing what is trendy or whatever the current FAD might be) and it does not depend on the success of failure of one social network. Even if Google Buzz fails or never picks up, Google has plenty of other properties and plenty of other ways they can stick with their company mission.
Google is dependent on maintaining proper algorithm’s in order to create relevant results and it is dependent on continuing to create an audience, which businesses will pay to reach. As long as they do that, Google will always have relevance in the marketplace and people will continue to use it predominantly as a tool to find what they want.
So do not let the fear mongers convince you that the writing is on the wall and Google is on it’s way out. Do not let them convince you that you must change all your business over today and you need to buy some program to teach you how, because the proof is in the stats of page visits or usage.
Whenever anyone says that, look deeper into what the results really say and think about how people are using the networks mentioned. Then you will have a much clearer picture, that is not marred by your emotions or even a little bit of naivety, that you might not want to admit you have.
There are those out there that say over and over again. “Where’s the proof that Social Marketing really works?” I believe that people do want more hard numbers to back up the fact that social media marketing really does work… so they can at least feel that the investment turns a tidy ROI.
But I think there is another important part of social media that may often be overlooked and can’t as easily be measured.
Social media sites are places where people can vent about good or bad experiences. If a business is not involved in the social media circuits and they aren’t tracking what is going on there, then they can easily lose referrals, lose ‘prestige’ as a business and flat out lose customers all together. If only, because you aren’t there to defend yourself or at least build a relationship. Social Media has a huge impact on your PR… which is a big part of Social Media Marketing.
The era we have recently entered is really the newest version of ‘Relationship’ marketing. 40 or 50 plus years ago, companies were founded on exceptional customer service. It was expected. You went to the gas station and you had full service; check the oil, check the tire pressure, wash the windows, etc. You went to a store or any place else and the customer was king. The phrase, “The customer is always right” was coined during that era.
But that was lost over time and the face of corporations became automated telephones, machine operated service centers, lower wages, high inflation and the need for just making a living. Technology came along to make our lives easier and instead depersonalized most of it. Instead of improving everything, it made it worse; maybe because of greed or the quest for lower costs vs. quality or perhaps a number of other reasons. We someone forgot about the customers.
All of that is changing now though, people want that relationship, they want to feel listened to and respected. They want quality customer service. They are also very impatient and want instant gratification.
So we have an entirely new area of marketing, Relationship marketing and Social Marketing is only one piece of that puzzle. The next time someone says, where’s the proof, just remember that information about what people are saying or thinking about you or your business can truly make or break you and also don’t forget that as time goes on, ‘Relationship Marketing‘ will become more and more important.
Before starting an online business, enrolling for an online business course is essential for its success.
But with the the number of online business courses being offered this days, which of them are you going to pick?
Picking which online business course to take is also a vital thing. If you get to pick a good business course, you’ll be able to learn the lessons in putting up an online business with the backed up of powerful resources and tools. However, if you picked the wrong one, then tendency is you will not be able to get the sufficient knowledge to make money online and also you’ll just be wasting your time and money.
So, before committing to any online business course, make sure you have done your research. Also, you may need to take these steps into consideration.
Enroll an online business course that even instructors themselves can attest the good results of what they’ve been imparting to their students. seek for success stories and testimonials from people who have tried the program and who have successfully established their onine business with the help of that online business course. don’t let yourself fall prey to online business courses that swears to help you money online only to find out in the end that you are the one who is helping them make money. Only a legitimate online business course will assist you through building your online business, no matter what level of business experience they have.
Get to know the reputation of the company.
You don’t just believe the sales pitches of the people who promotes their online business course, it is wise if you do your own research and learn their background. there are lots of reviews out there which you can refer to help you in making your decision.
Make sure that the online business course you choose will at least give you the very basic which is the most essential parts in putting up your online business.You don’t want to sign up and pay for a course or program only to find out that they only provide the information, and that the software or tools that are needed will be an additional cost. Ask for a summary upfront before you commit to any business course they offer.
internet marketing can be a very great source of living but it will need a solid plan of action from you. Remember to always trust your instincts and based you choice of online course according to the researched you have conducted.
Also be sure to check out my advice on link building service providers.
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