Archive for the ‘Traffic Tools’ Category
I hate it when I get emails or see programs trying to sell something to businesses, especially the Internet Market crowd and they misinterpret the data. There are so many people out there trying to capitalize on the fact that Facebook get as much traffic as they do. Of course Facebook has a tremendous amount of traffic.
Do not delude yourself into thinking that Google will be replaced by Facebook.
Before you begin to take stock in all the hype about how Google is dying or dead and you must position yourself, so you will not see the death of Google… ask yourself a few questions:
How is that traffic counted, that you see in the stats they show?
How many of those people are actually searching for your business or the products and services that you offer?
How many of them are searching for anything other than their friends and family and photos?
The truth is, most of them are not searching for a single thing. People do not go to Facebook to find an eBook or to look for an iPod or to read reviews on the latest droid gadget. The fact is people go there to socialize and communicate with their friends and family. They go to share personal information. Then a certain percentage go to Facebook to play games, while a few people (as in a certain percentage) use it for business. Then there are those that refuse to click on any ads, because it is not a search tool.
Anyone who tells you Google or Bing or the principles behind a Search using a Search Engine is dead, really has no idea how those search engines really work. They have no idea how people who do the searches use them either. Mostly throughout this article, I am going to refer to Google more than other search Engines.
A couple of reasons why are Yahoo has yet to do anything new in the market and if I remember correctly, just before MSN Search became Bing, Yahoo was using the MSN search engine to run it’s own algorithms.
Although Bing, may be a player in the search engine game, they too are not the one that many marketers and advertisers talk about most when referring to search. They have been gaining more and more market share, which suggests that they will be a player for a long time to come. But my personal belief is they get a lot of their traffic via their other paid products.
The diehard Microsoft OS crowd and the new users that buy a PC for the first time and use the default settings, which are Internet Explorer and Bing Search. I believe that like Google and Bing will be around for quite a while as search engines.
Then there really are no other dominate search engines to compare.
So let’s look at a few other facts:
- First, we must recognize that social media really is growing and no going anywhere. To that end, these marketers are not mistaken. Today, YouTube (a Google property) is the #4 search engine. Yes, that supports the claim that perhaps social media is taking over and Search Engines may have met their match. YouTube may be a social networking site, but as mentioned, it is also a Google Owned property, it uses Google search algorithms and the reason YouTube is not the #1, #2 or #3 Search Engine is, because it is not designed to only be a search engine. Not everyone searching on the Internet is looking for videos when they go online to find something. In fact, some people do not even watch TV, so why search for more videos online. Plus, there are plenty of people that barely have a handle on how to even use Google search or Bing as it is. How many people do you know, that really know how to properly use any search engine? How many people do you know that even understand how to use Boolean search terms or even what that means?
- Second, Google loves video. Not only YouTube video, but other kinds of video too. This is one way that Google ranks and finds relevant material.
- Third, Google gains a tremendous amount of traffic through the free tools they have available. This will continue to drive the relevance and usefulness of how consumers view Google.
- Fourth, Google loves social media and even has one of it’s own, known as Google Buzz. But the true potential of this tool has yet to be completely known or understood by most users, as it has not yet been completely integrated into all of Googles other properties. There is also Google Friend Connect and integration with YouTube and the open source nature of Google’s API’s, as well as the integration with OpenID. So whatever you do, do not discount Google as a dominant player in the Social Media market just yet.
- Fifth, Google is a debt free company, with a ton of extra money in the bank. How many social media companies can say that? Facebook has yet to become profitable. Twitter is much the same, they are still in the Red. As each of the now existing big social media giants works to catch up financially with Google, Google will continue to build and perfect it’s Google Buzz.
It is clear that everyone should be using social media and that means learning to capitalize as much as you can on Facebook and Twitter today. But another question you may want to ask yourself is how much stock do you want to put into any one single social media website. Look at MySpace, at one time it was one of the biggest social media sites on the net. But today it has lost must of it’s luster.
The beauty of a Search Engine is, it is not dependent on the whims of the people (i.e. doing what is trendy or whatever the current FAD might be) and it does not depend on the success of failure of one social network. Even if Google Buzz fails or never picks up, Google has plenty of other properties and plenty of other ways they can stick with their company mission.
Google is dependent on maintaining proper algorithm’s in order to create relevant results and it is dependent on continuing to create an audience, which businesses will pay to reach. As long as they do that, Google will always have relevance in the marketplace and people will continue to use it predominantly as a tool to find what they want.
So do not let the fear mongers convince you that the writing is on the wall and Google is on it’s way out. Do not let them convince you that you must change all your business over today and you need to buy some program to teach you how, because the proof is in the stats of page visits or usage.
Whenever anyone says that, look deeper into what the results really say and think about how people are using the networks mentioned. Then you will have a much clearer picture, that is not marred by your emotions or even a little bit of naivety, that you might not want to admit you have.
These days, more and more Network Marketers are using the Internet to market and prospect for their businesses. This method is called the Internet Network Marketing. They start by establishing their presence online by owning a website, whether it is their own or their company replicate websites. Just like any other online businesses, the key to using the Internet to market and prospect is get mlm leads for free . One of the method to achieve this is done through Article Directories.
If done correctly, article marketing can not only get mlm leads for free , but it can also ensure that the visitors who come to your website are keen on learning more about your opportunity.
The basic idea here is to write articles on topics that pertain to your business and your products. For example, if your company has a product that can improve people’s health, people who are interested in improving their health will be interested in reading your article. If your article can communicate the fact that your product can indeed improve their overall health, you will have a lot of interested readers. These people will want to find more information about you and your business if they think you have provided valuable information for them through your article. If this happens, your article can generate a high Click-Through Rate (CTR) to your website. This basically means, more people will click on the link to your website from your article.
If what you’re aiming to do is to get people to join your business, with Article Marketing in your Internet Network Marketing 101, you can write articles on the following topics:
1) What your business is about,
2) How people can work from home with your opportunity,
3) How people can start the business,
4) How much money they stand to make, and what the money can do to them
5) Stories of how your company product has helped a lot of people, and so forth.
These topics have a good measure of general interest associated with them. This ensures that your articles will get good readership. Once these people have read your articles, they will most likely want to read more about you.
Before submitting your articles to several Online Article Directories as part of your Internet Network Marketing activities, you will have to pay attention to the following things.
1) Make your articles Search Engine Optimized by using the appropriate keywords in the right density. Keyword density is the number of your keywords of interest divided by the number of the total keywords in your article. You don’t want any part of your article to sound too repetitive for your human readers if you use your keywords of interest too much. On the other hand, you want to make sure that your article will get picked up by the Search Engine. Therefore, a good balance between too many
keywords and too few keywords is key. A keyword density between 1% – 2% should provide a good balance for your articles. You could find out what keywords related to your business that people are mostly searching for on the Internet and then use them in your article. Google keywords tool is one of the free online keywords tool that you can use to do this. Another keyword research tool that I use is Keyword Elite. It has a lot more features than the Google Keyword Tool. You can use this keyword research tool to generate thoudsands of keywords based on your main keywords of interest. You can also “spy” on your competitors to see if they use the same keywords either on their websites or in their Pay per Click (PPC) campaign.
Some article directories allow you to put links for your keywords. Whenever you can, you should put links to your website or whatever you’re promoting for your keywords.
2) Write articles that communicate to your readers what your business is all about and how you can help them to achieve their goals. Often times, they find your articles through the Search Engine, by typing some keywords that reflect their needs for information on topics or things that they are interested in. If you can fulfill their needs with your article, more than likely they will want to check you and your business out by clicking on the links you provide in your articles. These links are called back links.
3) Make sure that the number of articles you submit is significant. Submitting just one or two articles will do nothing. You need to submit articles in a regular manner so that they can bring in the traffic. A good frequency would be three to four articles a week to begin with and then steadily increase the frequency. If you feel like you can’t write articles that frequently, you can always outsource this task to other people. There are a lot of freelance ghostwriters out there that you can hire to write articles for you. In fact, some of them will submit the articles for you too! You can find these writers at Elance dot com, Guru dot com and Odesk dot com. You can also find them in online forums like the Warrior Forum, Digital Point and Site Point forums.
4) There are just too many Online Article Directories out there. You should focus first on submitting your articles to the online article directories that have a high Google Page Rank of 5 and above. This would make it easier for the Search Engines, like Google, Yahoo, MSN, to find your articles. For a list of High Page Rank Online Article Directories, you can read it here, Article Submission.
With all these efforts in order, it is almost certain that you and your Internet Network Marketing through Article Directories will get a steady flow of interested free traffic to your website.
How To Skyrocket Your Traffic Into The Stratosphere By Using These Secret Step-By-Step, Simple 
