Archive for the ‘Writing and Speaking’ Category
The structure of online attraction marketing articles is almost as important as having a good title to attract the attention of readers. A visually attractive article is like a magnet and will almost force a reader to start reading it.
Articles are a central part to educating and teaching prospects in the attraction marketing process. They are a cost effective way to not just getting your message in front of a targeted audience but as part of the presell process, they can literally break down the barriers of trust that exists between you and the prospect.
Provide value first up and you’ll get more visitors to your web properties. You need to remember you are basically on trial when a prospect first finds your article. If you sales pitch them from the get go then there is no reason for them to stick around. You have to virtually prove your worth as a trainer and the best way to do this is to trainer them from the moment they find you.
Attraction Marketing Articles Online
Another aspect to keep in mind is the cosmetic structure of your article. Whilst you need to include information that will essentially get people to trust you, you still need to make sure your article is easy on the eye and readable. If you are confused by this then let’s look at how to make an article visually appealing.
You need avoid writing a large block of content and to use paragraphs at regular intervals throughout your article. You might have the most useful information within your article, but if it is not structured right the reader will lost interest and move onto something else.
You need to keep paragraphs relatively short at two to three sentences in length. You need to make your article easy to read and spread out the information throughout. This will make it easier for the reader to take in and will much more effective than an article that only has one or two paragraphs.
Give this a try. Take a look through the article directories and look at some of the articles that have been submitted. Make a note of any that instantly stand out to you and make you want to read more. More often than not you will be attracted to the articles that contain well structured paragraphs than those that don’t.
Did you notice the same with this online attraction marketing article? It has been broken up into several easy to read paragraphs. This is what makes an article visually appealing. The content of this article contains essential information aimed at showing you how to structure an article, but it also needs to be easy to read.
If the same article was structured with just a couple of paragraphs would it make you want to read it? Possibly not and the fact is that these tips will increase your readership and make people want to read your content and request more.
Attraction marketing articles need to educate their audience and entice them to read the whole article. Once you understand this idea you’ll start to see an increase in the numbers of readers who read your articles and as a result visit your website.
