Posts Tagged ‘influencers’
Getting involved with social media is very much like hosting a party. The goal for you and your guests is to have fun and to do this you need to get everyone mingling and chatting. Above all you must be an exemplary host.
As a good host you have to ensure that there are plenty of drinks and an adequate amount of food. Transpose this to a Social Media scenario, you should be open, respectful, invite debate and provide content such as copy, downloads, wallpapers, videos to fuel the conversation and give your guests more to talk about.
As a host you should never be offensive especially to someone who says negative things about you. That will put their back up and give them reason to believe that you are a bad host. They will also take their comments elsewhere where you cannot deal with them.
As a host you must mingle with your guests. You can’t really do this at arms length. You have to become an active part of the party…this is the fun part. And don’t ignore the shy people stuck in the corner. You never know but these people who you might have thought twice about may actually be the important influencers or opinion formers in the industry.
Dont drink too much and say something you would regret because people can always hold you accountable for what you say. Word travels fast online, and because most websites store online content for some time, your comment can still cause you problems for some time after the original comments were made.
Make sure that people have the opportunity to chat to you. Not taking the time to answer someones questions makes you look unapproachable and seem like you don’t care.
And don’t forget to add something into the conversation about yourself. An occasional personal message about your hobbies, friends and family makes you more human to your guest.
If you follow this advice you will have a really swinging party and your guests will respect you.
Ian Lockyer
http://www.easimarketing.com
Article Source:http://www.articlesbase.com/social-marketing-articles/join-the-party-get-involved-with-social-media-1347766.html
Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes-dig deep to find true value via reviews, free reports and blogs. Consumers are turning to word of mouth (via the web) as a valuable resource to make purchasing decisions. Access to communication tools on the web have amplified the importance and influence of word of mouth. Though it’s not possible to transition all of your marketing efforts to a viral campaign on YouTube, companies are realizing the power of product / service value and their communication with influencers.
To elevate your word of mouth efforts, we are going to take a look at how to effectively speak with influencers:
Buzzworthy Product
The first step to generating buzz, is to have a compelling product that adds value to the market. It’s all about “earning” the buzz through great products and experiences. Do your market research, crunch the numbers, do whatever you have to to find a market need. Nothing is more wasteful than creating a generic product with little to no value. Influencers will not respond positively to an average, mundane product / service. If your product has value, it will earn its stripes through word of mouth. Value is essential in generating buzz.
Engaging Buzzing Influencers
When engaging influencers, identify the right target person / group to talk about your product. If your product / service is not relevant or important, it will fall upon deaf ears. Go big then fine-tune your target. Identify the market, then the key players within it.
Once you have a shortlist of influencers, you can develop a strategy. For example, if you’re launching a new iPhone app, you should consider influential blogs such as Mashable, RWW or the iPhone App blog. Once you’ve decided on a shortlist of blogs, what are their passion points? Mashable is geared towards social media, covering a swath of topics, whereas iPhone App is very specific. Now you have the key players, how are you going to…
To read more about how your business can leverage buzz marketing, go to Sparxoo, digital marketing and branding blog.
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development. See our talented team of experts and our parent company dCap Advisors. Article Source:http://www.articlesbase.com/viral-marketing-articles/speaking-with-influencers-a-buzz-marketing-guide-1022228.html