Posts Tagged ‘Marketing’
Blog marketing is truly only as difficult as you make it out to be. However, if you have never had a blog before, and never marketed anything in your life before now, it may be a little more difficult to understand. If that is the case, you should start of with a blog and just journaling in it to see what it is like. Keep it updated so that you can see what is required to get readers, and try some of these techniques listed below.
While you are learning all about the aspects of blog marketing, you are going to find that comments on a blog are also a very important aspect of blog marketing. You will want to be sure that you always answer and acknowledge the comments that are made to your blog as well as others. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your blog. Make sure that no comment goes unanswered. When you do this and do it consistently, it will show your readers that you will acknowledge them and answer their questions. That will in return make them come back to see what your answer was if they asked a question.
Having contests are another way that you can market your blog. Having contests on various things would be a lot of fun, and something that will keep your readers coming back. Everyone loves to win things, and you can also make the prize that you are giving away relevant to the market you are promoting on your blog. Some do not realize how effective this aspect of blog marketing can be. While others are reaping the rewards.
Another huge aspect of blog marketing is the track back feature. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talkback to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible. This is something that most bloggers all ready know and something that new bloggers should know.
Something else that is a big thing in blog marketing that is frequently overlooked is using SEO on your blog, which stands for search engine optimization. SEO will help get your blog out there and read, and will also help you get a better ranking with Google. Being as high as you can be in the Google search engine results is something that you want. Doing this will allow your blog to get out there so that people searching for things that are relevant can find it.
While there are many aspects of blog marketing, you are going to see that these are all the most important. If you have all of these tools and techniques in place, then chances are you are getting some great traffic. If not, just keep working on it. Your hard work is going to pay off and you will be glad that you did.
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There are those out there that say over and over again. “Where’s the proof that Social Marketing really works?” I believe that people do want more hard numbers to back up the fact that social media marketing really does work… so they can at least feel that the investment turns a tidy ROI.
But I think there is another important part of social media that may often be overlooked and can’t as easily be measured.
Social media sites are places where people can vent about good or bad experiences. If a business is not involved in the social media circuits and they aren’t tracking what is going on there, then they can easily lose referrals, lose ‘prestige’ as a business and flat out lose customers all together. If only, because you aren’t there to defend yourself or at least build a relationship. Social Media has a huge impact on your PR… which is a big part of Social Media Marketing.
The era we have recently entered is really the newest version of ‘Relationship’ marketing. 40 or 50 plus years ago, companies were founded on exceptional customer service. It was expected. You went to the gas station and you had full service; check the oil, check the tire pressure, wash the windows, etc. You went to a store or any place else and the customer was king. The phrase, “The customer is always right” was coined during that era.
But that was lost over time and the face of corporations became automated telephones, machine operated service centers, lower wages, high inflation and the need for just making a living. Technology came along to make our lives easier and instead depersonalized most of it. Instead of improving everything, it made it worse; maybe because of greed or the quest for lower costs vs. quality or perhaps a number of other reasons. We someone forgot about the customers.
All of that is changing now though, people want that relationship, they want to feel listened to and respected. They want quality customer service. They are also very impatient and want instant gratification.
So we have an entirely new area of marketing, Relationship marketing and Social Marketing is only one piece of that puzzle. The next time someone says, where’s the proof, just remember that information about what people are saying or thinking about you or your business can truly make or break you and also don’t forget that as time goes on, ‘Relationship Marketing‘ will become more and more important.
This article has been removed, due to the content not meeting the standards of this site. Some articles I have posted on my site, via automation processes. Normally these are excellent articles from some very good article databases.
But like all excellent databases, people have to muck it up with Adult Sites and information and Sites all about Forex… I do my best to keep them from appearing here.
Sorry you came here looking to read this topic. Please take a moment to look around at some of the other articles related to Social Media Marketing. I’m sure there is something else that will be just as useful if not more useful. (Social Media)
Some of you, that read my posts, notice that although I do make posts, I also post plenty of other relevant stuff through many automated processes. In addition to this site being something that is very personal to me, I also use it to follow some of my passions, as a testing facility. It helps me find methods of marketing that work and that don’t work. After all Marketing is always changing so it’s important to always be testing.
Eventually, I’ll have a few other test sites in addition to several other production sites that I currently have and that I’m currently working on. When that happens, this may once again become much more personal and only make posts from other sites within my sphere of influence. Until that time, I hope you enjoy all the articles I find and post, the ones that are pulled from other sites and the many articles on topics that I have a passion for, namely Marketing, Advertising, Social Media and Politics.
Thanks for visiting and again, I apologize for the confusion and I hope you didn’t waste your time.
Justin Taylor