Posts Tagged ‘social marketing’
Social marketing needs to remain social for it to be effective.
Have you been to a party recently? People who bring something to the table are the toast of the town. They get surrounded by everyone who wants to learn more. We might label these people as interesting, amusing or funny. The point is that they brought value in some form. This what makes them attractive.
Social advertising is no different. By bringing value to the table you can become valuable.
Like the talk of the party you want to be interesting, amusing or funny. No bores allowed, or you might wind up in the corner. Can’t do too much marketing sitting on the sofa in the other room.
Follow these tips to kill your social marketing buddies with content.
Blog Posts
Do you run a blog? Tweet your posts, FB share them and share on any social networking site you may be a member of.
Blog frequently. Create fresh and relevant content. Focus on your niche to develop a targeted market.
Articles
Article marketing is a prospect driver. Establish yourself as an expert by penning content based articles. Proceed to share them via social marketing.
Apply the same rules to article marketing as you would to blogging, with one exception. You can’t lend as much of a personal touch to your work. Ezines follow certain protocols when it comes to what you can publish. Follow the rules and continue to kill them with content.
Videos
Videos are a phenomenal branding tool. Shoot as many videos as you can. There is no such thing as “too much” when it comes to establishing a physical presence on the web.
Create, don’t compete.
All the smiley faces 
in the world can’t create the feeling of seeing a warm, human smile on video. You can make a connection more easily with a person than a
Sharing Other’s Social Stuff
Sharing is caring. Brownie points are had by those who promote others as much as they promote themselves. Everybody likes a giver.
By promoting others your stuff gets promoted. It’s a simple and clean formula.
Put the afterburners on your social marketing campaign by sticking to these exercises.
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About the Author:
Ryan Biddulph is an entrepreneur who inspires people to obliterate their limitations. This marketing system teaches you how to earn money without selling or recruiting. Click Here To Learn More And Receive 7 Free Motivational Ebooks As A Gift
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For small businesses that have already jumped into social media marketing, keeping track of your Facebook activity just got a little easier. (And if you haven’t gotten involved with social marketing yet, what are you waiting for?) Facebook has a tracking feature called Facebook Insights that allows page administrators to measure activity on
their Facebook pages, tracked over a 7-day period. This detailed information is critical to understanding how well your Facebook page is performing for your business.
To see your Facebook activity, all you have to do is log in to your Facebook account, and then click on the Facebook Insights link displayed in the left column of the page (remember, this will be visible only to administrators of the page). Data is typically updated 12 hours after each full day, so you can see fresh stats on how your fans are interacting with your content, and easily watch for trends and overall performance.
You can look at your data in two main ways; 1) by fans that have “interacted” with your page called the Fan Interaction Dashboard, or 2) by all fans of your page, called the Fan Dashboard. An “interaction” occurs when a fan writes on your wall, leaves a comment on a post, or clicks on the “likes this” link on your page. So visitors and fans that simply read your latest information but don’t click on anything or leave a comment will not be counted in this data, but will be counted in the Fan Dashboard instead.
The Fan Interaction Dashboard
Some of the stats available in the Fan Interaction Dashboard include:
Total interactions – the number of wall posts, comments, and “likes”
Interactions per post – the average number of comments, wall posts, and “likes” for each piece of content that you post
Post quality – the score that measures how engaging your content is to visitors – the more engaging your content is, the higher your post quality score will be
Total posts – the number of posts made to your wall or in video
To help boost your interaction stats, you need to encourage visitors to interact with your content in some way. Like any other form of online marketing, you must contribute high-quality content to your Facebook page if you want your fans to actually interact with that content. For instance:
Make sure you post your latest news and events to your Facebook page, so your fans can see your interesting stories or upcoming events and share them with their own networks
Add web video whenever you can, since videos are popular with users and will help engage them
Post photos on your wall that visitors will find interesting – commenting on photos is one of the most common types of interaction on Facebook
Be sure to post regularly – but not too often – to give visitors additional opportunities to interact with your content
When fans interact with your content, it helps distribute your content virally on Facebook, which in turn helps build organic links for you and increases the amount of your high-quality content that gets published and shared in other peoples’ profiles and/or pages.
The Fan Dashboard
The other way to look at your Facebook data is by looking at all fans in the Fan Dashboard, which includes:
Total fans / unsubscribes – The total number of your fans, and the number of fans who have chosen to hide your posts (unsubscribe)
New / removed fans – number of new fans, and number of people who have stopped being a fan of your page
Total page views – the number of times your page has been viewed per day
Media consumption – how many photo views, audio plays, and video plays your content has received
You may have already noticed that within the last few weeks, Facebook has started automatically sending a weekly email to page administrators with a brief summary of their Facebook activity, along with a link to their Facebook Insights stats. This can be a helpful reminder to review your weekly Facebook information, and also to remind you to post your most recent relevant, high-quality content to draw in and engage your visitors.
400 Million Users Can’t Be Wrong
Of course, Facebook is only one of the many social networking platforms that can help you market your small business, but it is certainly the most-used social site today (it has even surpassed Google as the most-visited site on the web!). There are more than 400,000,000 active Facebook users, and that number continues to grow every month. Like it or not, your customers are already using Facebook, and you need to meet them where they are spending their time.
But with Facebook Insights, it is now a little easier to measure how your Facebook page is performing for your business. By watching the data over time, you can identify the things that really capture interest or result in better visitor interactions, then focus your efforts on doing more of those things. The more you can build your fan base, spread your content to others, and provide high-quality information, the better the results from your social marketing efforts.
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About the Author:
Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development. Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com. Copyright 2010, Five Sparrows. All Rights Reserved.
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The 5 Most Important Dating Tips on Valentines Day
There are hundreds of dating recommendations out there. Here are five of the
most crucial things you can do to improve your chances for a successful date.
Consider these dating tips:
1. Women want a man who acts confidently. important than overall looks. Women want someone who is confident and
interesting, not cocky and self-centered.
2. This stands for Agreeable, Body Language, and
Communication. Be agreeable – you don’t have to agree with everything
she says, but avoid sexist, racial, rude and mean remarks. Don’t ogle over her body
Communicate effectively by using email,
the phone and other means to stay in touch.
3. Avoid alcohol and dating. big chance one of you will get sloppy and it can be embarrassing the next
day.
4. There are several reputable dating services,
and these days it is a very effective way to meet people that are like you. It
is a substantial tool that can be used to quickly and easily meet someone. Again, remember to be honest and don’t over exaggerate, but use words
that are accurate and will make a woman want to learn more about you. Avoid the cliché "I’m the man of your dreams", and be sure to list more of
Be honest. This one is essential for you to follow. by building your attraction and relationship on lies will come back to bite
you at some point. dating process. your profile. Carefully look at your attributes and put them out there.
More info at: ValentineStore
Valentine Saunders is the proud owner of the blog href="http://valentinestore.info/">ValentineStore Article Source:http://www.articlesbase.com/social-marketing-articles/themeforyourvalentinesite-1733025.html
Permission marketing. Traditional mass marketing problem is that it have to fights for peoples attention, and interference with an interruption of guests. Permission Marketing is based on the customers willingness to get marketing . Customer gives the company permission to contact if they know what is it good for them. Relevant and helpful content of the message the importance of personalization is a key factor.
Advertising and marketing are to many people distasteful things. New technologies like internet marketing have disrupted the packing so that the old elements do not quite know where we stand. Workers of traditional advertising closing their ears and their eyes and continue their own work, without wanting to think about its meaning . Traditional marketing, such a newspaper, magazine, radio and television advertising is called interrupt marketing. In the consumer is detained in one of the active means, and he was forced to swallow the advertisers message. Part of the message is always swallowed up the gear and makes the purchase. The suspension of advertising, however, comes to an end because people get used to interruptions, and in addition, their number has grown to more than pain threshold. Permission marketing ( in Finnish language lupa markkinointi )
Those who are in the game tomorrow, have already begun to permission marketing. Permission marketing, that too begins without interruption, but the suspension is not designed to sell anything, and why it works more efficiently. It may even tickle the consumers self-esteem request; help us by telling your mind
Kari Harju is Finnish business inbound marketing specialist Article Source:http://www.articlesbase.com/social-marketing-articles/what-is-permission-marketing-1656018.html