Posts Tagged ‘word of mouth’
Recently I held a call about the biggest myths of marketing on Facebook. One myth I mentioned I see discouraging small business owners is that “Facebook alone will get you clients and customers.” This would be great if it was true of course.
Do people get clients and customers as a result of being on Facebook? Absolutely. But slapping up a profile and expecting the money to roll in is not going to happen. You might be surprised how many people end up discouraged because they’ve been on Facebook for a while and aren’t getting results. This is usually because they don’t understand how Facebook fits into their overall marketing picture.
It’s about consumers consuming what it is you are putting out there-which essentially, is content. You are gradually and steadily building momentum through relationships, word of mouth and the “know, like and trust” factor-which leads to traffic, to subscribers and eventually to sales.
Facebook is excellent for establishing expertise and credibility, for exposing your brand, boosting your visibility in front of your target market and even for market research-finding out what people need and want so that you can then go create and package those solutions for them.
Honestly, there is no faster way to create brand recognition and credibility and quickly connect to hundreds of thousands of people who are looking for what it is you offer.
So what should be one of your biggest goals? Traffic. Before you even get on Facebook, you must have a website or blog to drive people to first. You need to be able to continue to build those relationships outside of Facebook. And the best way to do that is to have a way to get people on your email list.
People don’t buy from you right off of Facebook. They also don’t buy from you the first time they visit your website, right? You have to build up that trust. But Facebook is amazing for strengthening that familiarity and credibility and for driving people to your site so they can get to know even more about what it is that you do.
The next time you get frustrated with Facebook or social media results in general, remember that there is no such thing as overnight success. But stick with it and the seeds you plant now will result in business rewards before you know it.
Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com Article Source:http://www.articlesbase.com/social-marketing-articles/is-getting-clients-on-facebook-a-myth-1301565.html
When you engage in any type of marketing activity, it is very important to define your target market first. This is true for the use of both traditional media and new media in marketing. When you have your target market clearly defined then you will know just exactly which social media to use and what messages and content you need to distribute online. When you know your target market, it becomes easier to draft marketing plans. If you don’t know who you should sell to then you won’t be able to implement a consistent marketing plan.
When you understand your target market- who they are, what appeals to them then you can plan the best strategy for your business. Your market will define your web design, your web content and all your social marketing messages. Even the tags or keywords to use will depend on your target audience. Essentially, anything you put out there should be appealing to your target audience.
When you are able to successfully communicate with your target market then you will be able to sell successfully as well. In social networks, when you are sending the right messages to the right people then chances are they will also forward your messages to people they know. When you send messages to people who are not interested in the kind of products or services you sell then it will be very hard for word-of-mouth marketing to happen.
Knowing your target will also determine what kind of social network you should be using. Every social media also has its own demographic figures. You need to make sure that the social network that you will be using reaches your own target market. There are thousands of networks online and it would be wise to choose the right network so that you don’t end up wasting your time. You need to know which networks and websites your target market frequents so that you can use these networks. Then you can focus all your time and energy on the media channels that will really reach your target audience.
When you don’t know your target market then you end up wasting your time on efforts that will not help in your company in brand-building, public relations, marketing and selling.
Article provided by: www. Catchfriday.com
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Brand is a product or service, which relates a firm’s products or services and reputation with consumer needs and shareholders expectations. Typically being distinctive and authentic, a brand name reflects an organization’s positioning relative to its competitors as well as the organization’s personality in the context of the target market. In the minds of consumers, Lexus is known for pursuit of perfection, Apple for innovation and design and PepsiCo for its appeal to younger generations. Therefore, a strong brand is more than just a name; it is a promise that can be trusted.
Consumers enter into a purchase with certain expectations about a product or a service and satisfaction is the hoped-for-outcome. Those expectations are based on (1) past buying experience, (2) brand connotations, (3) word-of-mouth, (4) the firm’s promotional material and communication, (5) the competitors’ promises, (6) individual persuasibility and perceptual distortion, and (7) price. In this context, brand loyalty occurs as a result of customer satisfaction because consumers commit to a certain brand based on favorable attitudes and behavioral responses.
Brand loyalty can be classified into two broad categories.
Behavioral brand loyalty is measured by the ratio of the times that a repeated purchase occurs over total purchases. This measurement of proportion of purchases includes cognitive, affective and conative features, which imply an indirect relationship between brand loyalty and customer satisfaction. In other words, considerations of customers’ perceptions about a brand can make or break a firm’s branding strategy in the context of repetitive purchases when measuring brand loyalty levels.
Attitudinal brand loyalty holds that brand loyalty involves a favorable attitude which reflects a preference or commitment expressed over time. This argument implies that consumers like the particular firm more than its competitors and therefore they express a favorable preference over the firm’s products or services.
Both behavioral and attitudinal brand loyalty consider that consumer have developed a feeling of favorable attitudes towards the organization and therefore they engage in repeat purchases. However, marketing studies hold that, often, repeat purchases occur as a result of convenience or lack of alternatives bearing no intentional component.
The benefits of customer loyalty for a firm are numerous. First of all, loyal customers are less price- sensitive, which means that they are ready to pay a higher price, if required, in order to acquire the product or service. As a result, apart from higher profitability for the firm, the cost incurred for pursuing new customers is reduced. Loyal customers are also strong advocates of the firm playing a powerful role in the decision making process of other people. The word-of-mouth advertisement is a strong marketing tool that improves the firm’s reputation and brings certainty to the firm by enlarging its customer base. In addition, loyal customer expose higher tolerance for mistakes, are willing to provide feedback for any unfulfilled needs, to try additional products and to offer a higher share of wallet.
In conclusion, brand loyalty is highly affected by customer satisfaction and commitment. Loyal customers trust the company and function as reference groups increasing the firm’s reputation and profitability.
I work as a financial and investment advisor but my passion is writing, music and photography. Writing mostly about finance, business and music, being an amateur photographer and a professional dj, I am inspired from life. Being a strong advocate of simplicity in life, I love my family, my partner and all the people that have stood by me with or without knowing. And I hope that someday, human nature will cease to be greedy and demanding realizing that the more we have the more we want and the more we satisfy our needs the more needs we create. And this is so needless after all. Article Source:http://www.articlesbase.com/social-marketing-articles/understanding-brand-loyalty-and-its-relation-to-customer-satisfaction-1013448.html
1. Spread Word about Twitter
If you want more people to find you on Twitter, you must talk about Twitter outside Twitter. The only way to get more people to follow you on Twitter is to tell more and more people that you are on Twitter. How do you do this?
You can spread the news that you are on Twitter by word of mouth. Alternatively, you can spread the news by attaching your Twitter address to your email signature, your business cards, your online profiles, and so on. Adding a Twitter RSS feed to your blog or webpage also helps.
2. Tweet a Lot
Tweet as much as possible! Make your presence felt! Ask questions and answer them. Participate in conversations about topics that you find interesting. Thank other Twitter users when they share something that is useful to you. Respond to witty tweets made by other Twitter users. Say hello to new Twitter users.
3. Be Friendly
Initially, you might feel that you are a stranger on Twitter, but you are not one. Stop feeling and acting like a stranger, and greet other Twitter users as if you knew them all your life. Greet them in the mornings, evenings, afternoons, and on the weekends.
Even if you have joined Twitter to improve your business, refrain from being too businesslike. Give a bit of yourself in your tweets; show interest in the lives and interests of other Twitter users.
Twitter is a place for fun; so have plenty of fun. This online service is synonymous with dialogue, social currency, information, and chat. It has a strong role to play in the significant business conversation that affects everybody’s life. No wonder Twitter is swiftly becoming more and more popular.
Amit is a full-time Internet Marketer. He is passionate about teaching others how to make a living Online. He is also a Twitter expert, with some great Twitter Tips up his sleeves! Visit his website http://www.SuccessCurrency.com/twitter/ to grab his FREE 50 Page Book – “Twitter Mastery – Unleashing The Power Of Twitter For Maximum Profits!”. But hurry, only limited FREE copies available!
Article Source:http://www.articlesbase.com/social-marketing-articles/how-to-get-more-followers-on-twitter-3-effective-ways-1001317.html